I started out trying to sketch something that looked technological and cool. A font that looks wiry and geometric. While I was sketching, I was thinking maybe the focus should be on collaboration. The evolution of the logo could be seen in the sketches.
I did a few based on domino effect but that was not conveying the idea very well.
Then I decided to abstract curiosity. The "?" is the base idea of this concept. Something like "driven by curiosity". The sketches are above.
Above are the two ideas that I have as final. The two variants work equally well for me. The feedback I received made me think that the one on the left had a very strong 'cross' representation in it. Also, the one on the right emphasizes the Question Mark better than the other. I think this would work pretty well with scale.