Welcome Group, ITC Hotels, Designer: R.K. Joshi, Ulka Advertising : The design was a mark of extension of ITC to hotels in 70s. Surrounding the theme of ‘truly Indian’, ITC gave the name of ‘Welcome group’ to its chain of hotels. The letter W beautifully envisages the ethos of Namaste (the Indian traditional gesture of expressing ‘Welcome’). Conceptually, the form elucidates a universal form to accommodate India that unifies different cultures and religions as one whole.
When I come to think of it, I have grown up with this logo that I does not work any other way.
SBI State Bank of India , Designer: Shekhar Kammat, NID : The logo for State Bank of India, India’s largest commercial bank was designed on 01 October 1971. As an initial response to the circle form with an open hole, it looks like a key-hole. But, the real concept behind the design being that the circle encloses a common man inside at its centre. The common man represents the centre of the bank’s business. The circle signifies the service of trust, security and perfection for the common man. Moreover, the slogans With you all the way and The banker to every Indian support the idea of serving the common man as the epicenter of its activities. This logo is a unique example of how to create a quality of a concept with most basic geometric form of design i.e. the circle.
Another logo that is beautifully done by the most basic shapes. It spells out NID and also looks like an abstraction of someone teaching.
All the three logos have stool the test of time and have not been modified since it was designed.