Professional work as an in-house designer for Godrej & Boyce Mfg. Co. Ltd, Mumbai, India.
Phenom is a multipurpose lounge / breakout zone chair. Phenom finds its inspiration from one of the most interesting structures in geometry, the pyramid. This whole range of chair, ottoman and coffee table is inspired by the pyramid. The four legs of the Phenom chair bend inward to meet at the apex under the seat, forming a pyramidal structure in negative space. The apex is formed closer to the front leg, making the rear rods take the longer reach, to provide stability and overall visual balance. The upper structure complements the understructure as its inspiration is from the silhouette of the Sphinx.
Project duration: 12 months
ID User research, brainstorming, concept generation, rough prototyping, Final prototyping, ergonomics
Engineering Industrial design support during engineering and tooling phase to make sure the design intent is not lost.
Marketing Support to marketing in project positioning and conveying the story for design.
In the study phase, we had observed that corporate offices used single seater sofas extensively in their lounge areas. It was inferred that this was more to do with style qoutient than the price of it. We decided to make a solution that would give the customers, the best of both worlds - style at an economical price. Hence, the idea of Phenom was born, to make use of available processes to keep the cost down, and make something really desirable. This product has been very well received in the market.
The above is my professional work as an in-house designer for Godrej & Boyce Mfg. Co. Ltd, Mumbai, India and the design rights belong to the same company.